diff --git a/packages/base/ContentBlocks/ContentElements/hero/templates/frontend.html b/packages/base/ContentBlocks/ContentElements/hero/templates/frontend.html
index fc89186..f9ffa70 100644
--- a/packages/base/ContentBlocks/ContentElements/hero/templates/frontend.html
+++ b/packages/base/ContentBlocks/ContentElements/hero/templates/frontend.html
@@ -44,6 +44,7 @@
               <f:image
                 image="{data.image.0}"
                 treatIdAsReference="1"
+                fetchpriority="high"
                 cropVariant="default"
                 width="430c"
                 alt="Hero Image"