Business: root cause found (CSP blocks inline JS), Playwright for QA, updated bug tracker
This commit is contained in:
Hoid
parent
d498a1bffa
commit
0cefaf71d1
7 changed files with 514 additions and 80 deletions
177
projects/business/memory/marketing-plan.md
Normal file
177
projects/business/memory/marketing-plan.md
Normal file
|
|
@ -0,0 +1,177 @@
|
|||
# DocFast Launch Marketing Plan
|
||||
|
||||
*Created: 2026-02-14 | Status: DRAFT for CEO review*
|
||||
|
||||
## Product Summary
|
||||
|
||||
**DocFast** (docfast.dev) — HTML/Markdown/URL to PDF API with built-in invoice & receipt templates.
|
||||
- Free: 100 PDFs/mo, all features
|
||||
- Pro: $9/mo for 10,000 PDFs/mo
|
||||
- No credit card for signup, instant API key
|
||||
|
||||
---
|
||||
|
||||
## 1. Target Audience
|
||||
|
||||
### Primary
|
||||
- **SaaS developers** who need to generate invoices, reports, or receipts programmatically
|
||||
- **Freelancers/agencies** building client apps that export to PDF (dashboards, proposals)
|
||||
- **E-commerce platforms** needing order confirmations, shipping labels, receipts
|
||||
|
||||
### Secondary
|
||||
- **Internal tool builders** generating reports from dashboards/data
|
||||
- **No-code/low-code builders** who use Zapier/Make and need PDF outputs
|
||||
- **Solo developers** with side projects needing occasional PDF generation
|
||||
|
||||
### Pain Points We Solve
|
||||
- Setting up headless Chrome/Puppeteer is painful and resource-heavy
|
||||
- Self-hosted solutions (wkhtmltopdf) have rendering inconsistencies
|
||||
- Existing APIs are expensive (DocRaptor starts at $15/mo for fewer conversions)
|
||||
- Most APIs don't include templates — you still have to build HTML
|
||||
|
||||
---
|
||||
|
||||
## 2. Key Differentiators vs Competitors
|
||||
|
||||
| Feature | DocFast | DocRaptor | PDFShift | HTML2PDF API |
|
||||
|---------|---------|-----------|----------|--------------|
|
||||
| Free tier | 100/mo | 5 test docs | 50/mo | 100/mo |
|
||||
| Pro price | $9/mo (10k) | $15/mo (750) | $9/mo (500) | $14/mo (2.5k) |
|
||||
| Built-in templates | ✅ Invoice, Receipt | ❌ | ❌ | ❌ |
|
||||
| Markdown support | ✅ Native endpoint | ❌ | ❌ | ❌ |
|
||||
| URL conversion | ✅ with JS rendering | ✅ | ✅ | ✅ |
|
||||
| Cold starts | None (browser pool) | N/A (Prince XML) | Varies | Varies |
|
||||
| Data stored | Never | Unknown | Unknown | Unknown |
|
||||
|
||||
**Key talking points:**
|
||||
1. **13x more PDFs per dollar** than DocRaptor ($9 for 10k vs $15 for 750)
|
||||
2. **Built-in templates** — pass JSON, get invoice. No HTML needed.
|
||||
3. **Native Markdown endpoint** — unique in the market
|
||||
4. **Sub-second generation** — persistent browser pool, no cold starts
|
||||
5. **Privacy-first** — data never stored, streamed directly
|
||||
|
||||
---
|
||||
|
||||
## 3. Free Launch Channels
|
||||
|
||||
### Hacker News — Show HN
|
||||
- **When:** Weekday, ~10am EST (peak HN traffic)
|
||||
- **Draft:** See `show-hn-draft.md`
|
||||
- **Tips:** Be honest, technical, mention it's a solo/small project. HN loves "I built X" stories.
|
||||
|
||||
### DEV.to Article
|
||||
- **Draft:** See `devto-draft.md`
|
||||
- **Angle:** Technical tutorial — "Generate PDFs from Markdown with One API Call"
|
||||
- **Tags:** #api #webdev #node #tutorial
|
||||
|
||||
### Reddit
|
||||
- **r/webdev** — "I built a simple PDF API with a generous free tier" (Show off)
|
||||
- **r/node** — Tutorial-style: "How I generate invoices from JSON in Node.js"
|
||||
- **r/SaaS** — "Launched my first SaaS: lessons from building a PDF API"
|
||||
- **r/selfhosted** — If we open-source anything, share there
|
||||
- **Rules:** Each sub has self-promo rules. Read them first. Be genuine, answer comments.
|
||||
|
||||
### Twitter/X
|
||||
- **Draft:** See `tweets-draft.md`
|
||||
- **Strategy:** Thread format, tag #buildinpublic, #indiehackers, #webdev
|
||||
- **Engage:** Reply to people complaining about PDF generation (search "puppeteer pdf", "wkhtmltopdf sucks", etc.)
|
||||
|
||||
### Discord Servers
|
||||
- **Indie Hackers** discord
|
||||
- **Theo's T3** discord (web dev)
|
||||
- **Fireship** discord
|
||||
- **Various Node.js / web dev servers** — share in #showcase or #projects channels only
|
||||
|
||||
### Product Hunt
|
||||
- Save for a separate launch day (coordinate with CEO)
|
||||
- Needs good visuals, a short demo video
|
||||
|
||||
---
|
||||
|
||||
## 4. SEO Strategy
|
||||
|
||||
### Target Keywords
|
||||
| Keyword | Intent | Difficulty |
|
||||
|---------|--------|-----------|
|
||||
| html to pdf api | Transactional | Medium |
|
||||
| markdown to pdf api | Transactional | Low |
|
||||
| generate pdf from html | Informational | Medium |
|
||||
| pdf generation api | Transactional | Medium |
|
||||
| invoice pdf api | Transactional | Low |
|
||||
| html to pdf service | Transactional | Medium |
|
||||
| convert url to pdf api | Transactional | Low |
|
||||
| free pdf api | Transactional | Medium |
|
||||
|
||||
### Meta Tags Recommendations for Landing Page
|
||||
```html
|
||||
<title>DocFast — HTML & Markdown to PDF API | Free 100 PDFs/mo</title>
|
||||
<meta name="description" content="Convert HTML, Markdown, and URLs to PDF with one API call. Built-in invoice templates. Free tier: 100 PDFs/mo. No credit card required.">
|
||||
<meta name="keywords" content="html to pdf api, markdown to pdf, pdf generation api, invoice pdf api, convert html to pdf">
|
||||
|
||||
<!-- Open Graph -->
|
||||
<meta property="og:title" content="DocFast — Beautiful PDFs, One API Call">
|
||||
<meta property="og:description" content="HTML & Markdown to PDF API with built-in templates. 100 free PDFs/month.">
|
||||
<meta property="og:type" content="website">
|
||||
<meta property="og:url" content="https://docfast.dev">
|
||||
|
||||
<!-- Twitter -->
|
||||
<meta name="twitter:card" content="summary_large_image">
|
||||
<meta name="twitter:title" content="DocFast — HTML & Markdown to PDF API">
|
||||
<meta name="twitter:description" content="One API call. Beautiful PDFs. Free tier included.">
|
||||
```
|
||||
|
||||
### Landing Page SEO Improvements
|
||||
- Add an H1 with primary keyword: "HTML & Markdown to PDF API"
|
||||
- Add a `/blog` section for content marketing
|
||||
- Create `/pricing` and `/docs` as separate indexable pages
|
||||
- Add JSON-LD structured data (SoftwareApplication schema)
|
||||
- Submit sitemap to Google Search Console immediately
|
||||
|
||||
---
|
||||
|
||||
## 5. Content Ideas
|
||||
|
||||
### Tutorial Blog Posts
|
||||
1. "Generate Invoices from JSON with DocFast (Node.js Tutorial)"
|
||||
2. "Convert Markdown Docs to PDF — A Developer's Guide"
|
||||
3. "How to Add PDF Export to Your React App in 5 Minutes"
|
||||
4. "Automated Report Generation with DocFast + Cron Jobs"
|
||||
5. "Building a Receipt System for Your SaaS with One API Call"
|
||||
|
||||
### Comparison Articles (good for SEO)
|
||||
1. "DocFast vs DocRaptor: Price, Features, and Performance Compared"
|
||||
2. "5 Best HTML to PDF APIs in 2026 (with Free Tiers)"
|
||||
3. "Puppeteer vs PDF APIs: When to Self-Host vs Use a Service"
|
||||
4. "DocFast vs PDFShift: Which PDF API is Right for You?"
|
||||
|
||||
### Developer-Focused Content
|
||||
1. "Why We Don't Store Your Data: Privacy-First PDF Generation"
|
||||
2. "How We Achieve Sub-Second PDF Generation (Architecture Deep Dive)"
|
||||
3. "From Markdown to Beautiful PDF: Our Rendering Pipeline"
|
||||
|
||||
---
|
||||
|
||||
## 6. Launch Timeline (Suggested)
|
||||
|
||||
| Day | Action |
|
||||
|-----|--------|
|
||||
| Day 1 | Post Show HN, publish DEV.to article |
|
||||
| Day 1 | Tweet launch thread |
|
||||
| Day 2 | Reddit posts (stagger across subs) |
|
||||
| Day 2 | Share in Discord servers |
|
||||
| Day 3-5 | Engage with all comments, iterate based on feedback |
|
||||
| Week 2 | Publish first blog post / tutorial |
|
||||
| Week 3 | Product Hunt launch (separate event) |
|
||||
| Week 4 | First comparison article |
|
||||
|
||||
---
|
||||
|
||||
## 7. Metrics to Track
|
||||
- Sign-ups (free API keys issued)
|
||||
- Conversion free → pro
|
||||
- Traffic sources (which channel drives most signups)
|
||||
- API usage patterns (which endpoints are most popular)
|
||||
|
||||
---
|
||||
|
||||
*All drafts are for CEO review. Nothing will be posted without approval.*
|
||||
Loading…
Add table
Add a link
Reference in a new issue