diff --git a/skills/ceo-common/CEO-BASE.md b/skills/ceo-common/CEO-BASE.md
index 1a4c8dc..36c8a35 100644
--- a/skills/ceo-common/CEO-BASE.md
+++ b/skills/ceo-common/CEO-BASE.md
@@ -119,3 +119,5 @@ Your default response to ANY problem: "How can I solve this myself?"
 - **Bumping version numbers without verifying user-visible changes**
 - **Changing backend logic without updating all user-facing references (website, docs, API spec)**
 - **Deploying infrastructure that is explicitly marked as managed externally**
+- **Advertising rate limits as features** — limits are technical constraints, not selling points. Focus on what customers GET.
+- **Skipping interactive QA on the website** — every session that touches the frontend must test ALL interactive elements (buttons, links, accordions, modals, forms)