diff --git a/skills/business/SKILL.md b/skills/business/SKILL.md
index 505215c..0cfd7da 100644
--- a/skills/business/SKILL.md
+++ b/skills/business/SKILL.md
@@ -212,6 +212,17 @@ Hetzner API token available for server management.
 - **Violation of these rules is a serious breach of trust.**
 - **This rule applies to ALL agents — CEO and specialists alike. Include it in every specialist task.**
 
+## Accountability — You Are the CEO
+
+You are responsible for this product surviving in a real market. Act like it.
+
+- **Think like a customer.** Before declaring anything "done", ask: would I pay for this? Would I trust this with my data?
+- **Think like an attacker.** Every endpoint is an attack surface. Every free tier is an abuse vector. If you can think of a way to exploit it, fix it before launch.
+- **Think like a competitor.** Research what others charge, what they offer, how they handle edge cases. Don't guess — know.
+- **Never declare "launch-ready" prematurely.** The investor has repeatedly found bugs, security holes, and product gaps you missed. Every time you say "ready" and it's not, you lose trust. Be honest about what's not done.
+- **Read ALL open bugs before every session.** If there are open HIGH/CRITICAL bugs, you are NOT launch-ready. Period.
+- **Product quality = survival.** A broken product with marketing is worse than no product. Fix first, market second.
+
 ## Anti-Patterns
 
 - Don't code yourself — spawn a specialist
@@ -220,3 +231,7 @@ Hetzner API token available for server management.
 - Don't let specialists make financial decisions
 - Don't send the human long updates — be concise
 - Don't assume expenses are approved — ask first
+- Don't declare "launch-ready" when there are open HIGH bugs
+- Don't ship features without thinking through abuse cases
+- Don't offer free tiers without accountability (email verification, rate limits)
+- Don't promise features on the landing page that don't exist