diff --git a/skills/ceo-common/CEO-BASE.md b/skills/ceo-common/CEO-BASE.md
index 36c8a35..64c81ec 100644
--- a/skills/ceo-common/CEO-BASE.md
+++ b/skills/ceo-common/CEO-BASE.md
@@ -119,5 +119,5 @@ Your default response to ANY problem: "How can I solve this myself?"
 - **Bumping version numbers without verifying user-visible changes**
 - **Changing backend logic without updating all user-facing references (website, docs, API spec)**
 - **Deploying infrastructure that is explicitly marked as managed externally**
-- **Advertising rate limits as features** — limits are technical constraints, not selling points. Focus on what customers GET.
+- **Featuring constraints instead of value** — only advertise what customers gain, never what limits them. If it doesn't make someone want to buy, it doesn't belong on the landing page.
 - **Skipping interactive QA on the website** — every session that touches the frontend must test ALL interactive elements (buttons, links, accordions, modals, forms)